Speak the language of the deal.
Free, research-based training that helps U.S. small businesses communicate with partners in African markets, starting with Nigeria.
Why it matters
97%
97% of U.S. exporters are small or medium-sized businesses.
9.8 million
9.8 million U.S. jobs were supported by exports in 2023.
Source: International Trade Administration(opens the source)
$6.8 billion
$6.8 billion in U.S. goods went to Nigeria in 2025, up 56%.
Source: USTR(opens the source)
How it works
Assess: find your gaps in five minutes.
Learn: read the market guide and short courses.
Practice: check real emails and rehearse tough conversations.
Featured market
Nigeria
Africa's most populous country and one of its largest markets. English is the official language, but business runs on relationships, titles and signals that are easy to miss.
Would this email land well in Lagos?
Hi Tunde, following up again on the quote. Please confirm by Friday or we'll move on.
- Flag: first name used too early
- Flag: casual greeting
- Flag: ultimatum
Good morning, Mr. Adebayo. I hope you and your team are well. I wanted to check whether you had a chance to review our quote. If it would help, I would be glad to set up a short call this week.
Run a workshop next week.
Free, openly licensed kits with slides, a facilitator guide and handouts. Built for SBDC advisors, export councils and trade associations.
Built by a linguist
DealDialect was created by Ayomide Adeyeye, a sociolinguist who studies how Nigerian English and Nigerian Pidgin shape everyday and business communication. Every guide is reviewed by business practitioners who work in the market.