Learn
Short, free courses on cross-cultural business communication for U.S. exporters. Take a pre-test, learn in short lessons and track progress.
Cross-Cultural Communication for Exporters
Six short modules on indirect signals, titles, hierarchy and building trust remotely with partners in African markets. Free and self-paced.
6 modules · 18 lessons · about 5 hours
0%Marketing and Localization
Your product may be excellent, but your marketing speaks first. This module shows you how to check names, words, images and channels before you launch in a new market, with Nigeria as the main example.
1 module · 4 lessons · about 40 minutes
0%Contracts and Payment Communication
Contracts and payments are where good relationships are tested. This module shows you how to talk about terms, payments and compliance in a way that is clear, fair and respectful.
1 module · 4 lessons · about 40 minutes
0%Digital Trust in Cross-Border Deals
Most cross-border business today starts online: an email, a WhatsApp message, a video call. This module shows you how to verify partners, protect payments and respond to warning signs, while keeping your verification respectful and mutual.
1 module · 4 lessons · about 40 minutes
0%