Open workshop kits for the advisors who help America export.
Free, ready-to-run workshops on business communication in African markets. Built for SBDC advisors, District Export Councils, state trade offices, trade associations and educators.
Why a workshop
Your clients trust you. When one of them starts selling into Nigeria, you are often the first person they ask. These kits give you a tested session you can run without building anything from scratch.
There are nearly 1,000 Small Business Development Centers nationwide (America's SBDC). Each one that runs a session reaches firms we could never reach alone.
Communicating with Partners in Nigeria
- Length
- 90 minutes
- Audience
- owners and export staff at U.S. small businesses that sell, or plan to sell, into Nigeria. No prior experience needed.
- What is inside
- slide deck (about 30 slides), facilitator guide with speaker notes and timings, participant handout, Nigeria quick card, pre- and post-session survey (paper and QR code), attendance sheet, certificate of attendance template.
Communicating with Partners in Nigeria: Half-day Workshop
- Length
- half day
- Audience
- firms that want deeper practice.
- What it adds
- repair messages (module 6), all three simulator scenarios, the marketing checklist and a contract communication exercise.
What the 90-minute session covers
| Time | Segment |
|---|---|
| 0 to 10 min | Welcome and the cost of a misread message |
| 10 to 25 min | Same language, different rules |
| 25 to 45 min | Greetings, titles and relationships |
| 45 to 65 min | Reading indirect signals |
| 65 to 80 min | Digital trust and payments |
| 80 to 90 min | Action plan and evaluation |
How to run it
Three steps. Most advisors can prepare in an afternoon.
Prepare. Download the kit and read the facilitator guide. It has speaker notes and timings for every segment. Print the handout and quick card, or share the links. Add your logo to the title slide if you like. Ask attendees to take the 5-minute readiness check before the session.
Deliver. Run the session in person or online. Use the built-in activities: pairs rewrite a cold email, and small groups play two simulator scenarios. Close by asking each firm to write one next step. Hand out the post-session survey on paper or by QR code.
Report. Fill in the short form below. It takes about two minutes. We add your session to our public impact counters after a quick review, and we can send your attendees a follow-up survey if they agreed to it.
Good practice
You do not need to be an expert on Nigeria to run this kit. The facilitator guide explains every point and the reason behind it. If an attendee asks something the kit does not cover, point them to the full Nigeria guide.
License
Free to use, adapt and share under CC BY 4.0. Please credit DealDialect. You may copy the kit, translate it, change it for your audience and use it in your own programs. Please keep this credit line on slides and handouts: "From DealDialect (dealdialect.com) by Ayomide Adeyeye, licensed CC BY 4.0." If you change the material, say so. Please do not suggest that DealDialect endorses your organization or your changes.
Tell us you ran it
Two minutes. It helps us show funders and partners that this work matters.
Your report adds to the public counters on our Impact page. We only publish totals. We never publish attendee names.