How we measure
Impact is measured at four levels (the Kirkpatrick model) and published every year.
| Level | Measure | Source |
|---|---|---|
| Reaction | Average rating of modules and workshops (1 to 5) | End-of-lesson and post-session surveys |
| Learning | Average change from pre-test to post-test | test_attempts |
| Behavior | Share of users who applied a guide, template or tool in a real deal within 3 months | 3-month survey |
| Results | Reported outcomes: meetings secured, partners signed, first sales, disputes avoided | 6-month survey and verified case studies |
Targets: committed for Year 1, roadmap for Years 2 and 3
| Measure | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Registered U.S. firms | 100 | 400 | 1,000 |
| States with users | 5 | 15 | 30 |
| Partner organizations delivering content | 3 | 8 | 15 |
| Counselors trained on the kits | 10 | 30 | 75 |
| Workshops and webinars delivered | 10 | 25 | 40 |
| Market guides published | 1 | 2 | 4 |
| Average learning gain | 20% | 25% | 25% |
| Users applying materials within 3 months | 50% | 55% | 60% |
| Verified case studies | 2 | 4 | 8 |
Year 1 starts at public launch (target: March 2027). Year 1 targets are commitments sized to the first three pilot partners. Year 2 and Year 3 targets are a roadmap that depends on Year 1 results and funding. The annual impact report explains any target that was missed.
Public counters on the Impact page
Registered firms · states reached · partner organizations · workshops delivered · counselors trained · average learning gain. Counts update daily from the database and never reveal individual data.
Follow-up survey questions
- Since using DealDialect, have you used a market guide, template or tool in a real business communication? (Yes, No)
- Which ones? (multiple choice)
- What happened as a result? (Secured a meeting · Received a reply after silence · Signed a partner or distributor · Made a first sale · Avoided or resolved a misunderstanding · Nothing yet · Other)
- How confident are you now communicating with partners in this market? (1 to 5)
- May we contact you about sharing your experience as a case study? (Yes, No)
- Anything we should add or correct? (open text)
Annual impact report outline
Summary · Who used DealDialect (firms, states, sectors) · Learning and behavior results · Case studies · Partner network · What we changed this year based on feedback · Next year's plan · Method notes.