Checklist

0 of 14 checked

• Product and brand names checked for unintended meanings in local languages and Nigerian Pidgin.
  • Said aloud and checked by reviewers from more than one region.
• Images show local settings and people accurately and respectfully, with permission.
• Colors, gestures and symbols checked for local meaning by a local reviewer.
• Humor, idioms and sports metaphors removed or adapted.
• Prices shown in the expected currency, with taxes, duties and delivery costs explained.
• Units of measure, date formats (day/month/year) and phone formats localized.
• Response hours listed in West Africa Time.
• Religious and public holidays considered in campaign timing.
• Claims and testimonials meet local advertising rules.
• Channels match how the audience communicates (for example WhatsApp Business, local radio).
• Contact options include a local phone number or WhatsApp, with a named person responsible for replies.
• Reviewed by at least one person from the target market before launch.
• Small pilot run before a full launch.
• Plan in place for responding to public feedback quickly and respectfully.