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Introduction to a new distributor

Channel
Email
Use when
You are writing for the first time to a distributor you have identified but not yet met.

Tip: Keep the first message about the relationship. Share prices after a conversation, when you understand the partner's needs.

Fill every field before you send. Remove any line that does not apply, rather than leaving a field empty. Adjust the greeting to the time of day where your partner is.

Fill in the details

Details you enter are remembered on this device for your next template.

Your company name.
The product or product line under discussion.
The partner's title, for example Mr., Mrs., Dr., Engr., Barr., Chief or Alhaji.
The partner's surname. Use first names only after the partner invites you to.
Your full name.
Your job title, for example Export Manager or Owner.
The partner's company name, spelled exactly as they write it.
How you learned of the partner, for example a trade directory or a trade mission.
The partner's field of business, for example agricultural equipment distribution.
The partner's country or city, for example Nigeria or Accra.
Your phone number with the +1 country code; add WhatsApp if you use it.

Preview

Subject: Introduction from {{MyCompany}}: {{Product}}

Dear {{PartnerTitle}} {{Surname}},

I hope this message finds you well.

My name is {{MyName}}, and I am {{MyRole}} at {{MyCompany}}, a U.S. company that makes {{Product}}. I learned about {{PartnerCompany}} through {{HowWeFoundYou}}, and I was impressed by your work in {{PartnerSector}}.

We are looking for a respected partner in {{Market}}, and I believe our products could serve your customers well. I would value the chance to introduce myself and learn more about your business.

Would you be open to a short call in the coming weeks? I am happy to work around your schedule.

Warm regards,

{{MyName}}

{{MyRole}}, {{MyCompany}}

{{MyPhone}}

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From DealDialect (dealdialect.com) by Ayomide Adeyeye, licensed CC BY 4.0.