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Responding to a counteroffer

Channel
Email
Use when
The partner has proposed different terms and you want to respond with care.

Tip: Acknowledge the proposal before you answer it. Discuss sensitive points by phone, not only by email.

Fill every field before you send. Remove any line that does not apply, rather than leaving a field empty. Adjust the greeting to the time of day where your partner is.

Fill in the details

Details you enter are remembered on this device for your next template.

The subject you discussed or will discuss, in a few words.
The partner's title, for example Mr., Mrs., Dr., Engr., Barr., Chief or Alhaji.
The partner's surname. Use first names only after the partner invites you to.
The partner's counteroffer, stated fairly in their terms.
What you can offer in response.
What your position protects, for example product quality or after-sales support.
Your full name.
Your company name.

Preview

Subject: Your proposal on {{Topic}}

Dear {{PartnerTitle}} {{Surname}},

Thank you for your proposal of {{PartnerProposal}}. We appreciate the thought you have put into it, and we can see that it reflects your customers' needs.

We have reviewed it carefully with our team, and we are able to offer {{OurResponse}}. We believe this is fair to both companies and allows us to maintain {{ValueWeProtect}}.

I would welcome the chance to discuss this with you directly. Please let me know a convenient time for a call.

Kind regards,

{{MyName}}

{{MyCompany}}

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From DealDialect (dealdialect.com) by Ayomide Adeyeye, licensed CC BY 4.0.